Nobody likes to be sold to. We want to know what you can do for us and how you're going to make our day absolutely amazing. Let your clients know what problems they won't encounter when they work with you. Show them that you're a problem solver and that your experience means you're aware of the possible challenges and pitfalls as they prepare for their day.
My social media presence was not playing a key part in attracting visitors to my website. Indeed, at that time only around 5% of the traffic was coming from social media. So what was I doing wrong? I believed I was following the advice of the ‘Experts’ I had followed. The training sessions had all suggested a similar approach and I was using it to the letter. Why was my social media presence not generating the results I was hoping for?